Brave and Fearless: Pantone 2023

Last week the American colour company Pantone announced the color of the year for the year 2023. A hot pink called Viva Magenta which is reminiscent of blush now takes the stage. See the Pantone-inspired gallery by FurnitureCart!

Photo courtesy of Pantone

Described by the brand itself as “an unconventional red for an unconventional time”, Viva Magenta is a vibrant pinky color with hints of purple and belongs to the red family.

“It’s a brave and fearless red shade that vibrates with vim and vigour,” Pantone representatives state.

Are you ready to introduce it into your living room interior or add it as an accent to the bedroom, or even add a splash of color to your dining room?

Accent chair from the Reese Collection by Acme Furniture

Mia Side Chairs from the Mia Collection by Elements Furniture

 

Key facts about Pantone and the annual announcement of the Color of the Year

Initially devised to help printers and designers specify and control colors for printing projects, the Pantone Color System found broad use in the world of interior and fashion design, the entertainment industry and many other areas of our everyday life.

In 1999, the Pantone Colour Institute created the Colour of the Year program to engage the design community and color enthusiasts around the globe into a dialogue around color, that will be on trend in the following year. The color of the next year is usually announced in December of the preceding year.

Pantone experts are keen on how color affects not only design but also consumerism, as it offers designers, marketers, brands and creators an opportunity to work together and reflect a truly influential color presence.