Why Flexsteel? 3 Reasons to Make It Your Next Purchase

130 Years of Successful History

The history of the brand wraps over a hundred years, embracing years of growth, development and innovation. Back in 1893, Flexsteel started as the Rolph & Ball Furniture Company in Minneapolis to manufacture upholstered furniture.

Just a few years later, in 1901, the company was sold to four tradesmen formerly of the nearby McCloud & Smith Furniture Company and this set the stage for the Flexsteel brand. They called their new company the Grau-Curtis Company. The 1903 catalogue of the brand included sofas, sofa sleepers, divans, chairs, and hotel, lounge, and church furniture.

The Golden Invention: Blue Steel Spring

What makes Flexsteel so unique today is the famous blue steel spring. In 1910 a Swiss engineer came up with the idea of invention. It would not however be there without… the railway transport!

The engineer had studied the laws of flexibility and realized he could make train journeys more comfortable. Initially, the spring was sold to European railways for more comfortable train car seats. Eventually, the engineer established his own company in the USA called the Sanitas Spring Corporation.

In 1925, he met two of the representatives of Flexsteel, who were looking for new ways to enhance upholstered furniture for the households of the time, and the rest is history. The spring now is what gives their lifetime guarantee, as it ensures that your new Flexsteel Furniture will never need to be adjusted or tightened.

Raw Materials Matter

Today the company manufactures a wide variety of stylish furniture for every room including dining room sets by Flexsteel and Flexsteel bedrooms. But what matters in every furniture created is the materials the furniture brand uses for it.

Flexsteel living room furniture and Flexsteel reclining sofas are created in either fabric or leather upholstery. For leather furniture, the company uses a form of aniline, which is the best grade of leather available today, which is dyed all the way through, creating a stunning naturally aged look.

The brand’s line of beautiful tables – both dining tables and occasional tables – will add beauty and functionality to your space. All tables by Flexsteel are made of only the finest solid wood and enhanced using high-quality veneers for a beautiful finish.

Regardless of what design of furniture you choose for any of your rooms, you can be sure that it will be made to Flexsteel’s high standards for exceptional quality. And FurnitureCart is proud to offer Flexsteel furniture at competitive prices for our customers!